Outboard Motor Dealers: How to Find a Trusted Supplier & What We Offer Worldwide

Finding good outboard motor dealers is harder than it should be. The market is full of people who’ll take your order, but a much smaller group who’ll actually deliver what you paid for, support you when questions come up, and stand behind the product. This guide exists to help you tell the difference — and to explain what we do at SH Continental Marine that earns the business of buyers on every continent.

We are outboard motor dealers for Yamaha and Tohatsu, supplying new engines to customers in North America, Europe, Asia, Africa, South America, the Middle East, and the Pacific Islands. If you’ve been burned by a bad online purchase before, we understand why you’re reading this carefully. You should be.

What Makes an Outboard Motor Dealer Worth Using?

Not all outboard motor dealers are equal, and the gap between the good ones and the bad ones is wide. Here’s what separates a dealer worth trusting from one you should avoid:

Product Authenticity

This is the first question to ask any outboard motor dealer online: are the engines genuinely new from authorized supply chains? Grey market engines, reconditioned units sold as new, and counterfeit products are real problems in the marine engine space. A legitimate dealer can tell you exactly where their product comes from and provide documentation.

At SH Continental Marine, every engine we sell is new and sourced through legitimate channels. Full stop.

Warranty Coverage

A new outboard motor should come with manufacturer warranty. Good outboard motor dealers make warranty terms clear before you buy. If a dealer can’t tell you what the warranty covers, how long it runs, or who handles warranty claims, walk away.

Yamaha’s recreational outboard warranty runs 3 years. Tohatsu offers 5 years on recreational models. These are the terms that apply to new engines purchased through authorized supply.

Transparent Pricing and Shipping

The total cost of an outboard motor purchase includes the engine, freight, customs, and any local import duties. Good outboard motor dealers give you a clear picture of landed cost before you commit — not just the engine price. Hidden freight charges that show up after you’ve paid the deposit are a sign of a dealer you don’t want to work with.

Real Business Presence

Legitimate outboard motor dealers have real contact information, a verifiable business history, and people who actually answer emails and phone calls. Anonymous listings with a WhatsApp number and no other presence are not dealers — they’re a risk.

Product Knowledge

A dealer who knows the engines they sell can help you choose correctly. The difference between a short-shaft and a long-shaft engine, between a tiller and remote control configuration, between EFI and carbureted models — these are things your dealer should be able to explain clearly. If they can’t, they’re just order-takers, not advisors.

What We Carry as Outboard Motor Dealers

As outboard motor dealers, we stock and supply Yamaha and Tohatsu across the full horsepower range. Here’s a detailed look at what’s available:

Yamaha Outboard Motors

Yamaha is the world’s leading outboard motor brand for good reasons — consistent quality, global parts availability, and strong resale value. Our Yamaha inventory as outboard motor dealers includes:

Small / Portable Yamaha Outboards

• Yamaha 8 HP F8SMHB — Short shaft, 103cc single cylinder 4-stroke. Weight: ~28 kg. Ideal for inflatables and small tenders. Manual start.
• Yamaha 8 HP F8LMHB — Long shaft version. Same powerhead, suits deeper transoms.
• Yamaha 9.9 HP F9.9LEB — Long shaft, 212cc single cylinder. Electric start. ~31 kg.
• Yamaha 9.9 HP F9.9SMHB — Short shaft, manual start. Versatile all-rounder for small boats.
• Yamaha 9.9 HP T9.9XWHB — High-thrust model with power tilt. Designed for sailboat auxiliary duty.
• Yamaha 9.9 HP T9.9XPHB — High-thrust, power tilt, power start variant.
• Yamaha 9.9 HP T9.9XPB and T9.9LPB — Additional shaft length options in the high-thrust 9.9 lineup.

Mid-Range Yamaha Outboards

• Yamaha 60 HP F60JB — Inline 4-cyl 4-stroke, 996cc, electric start, power trim/tilt. ~129 kg. Best-selling mid-range engine for fishing boats and center consoles.
• Yamaha 60 HP F60LB — Long shaft. Same powerhead. Strong option for 17-19 foot fiberglass boats.
• Yamaha 60 HP T60LB — High-thrust configuration. Ideal for displacement hulls, heavy tenders, and sailboats needing auxiliary power.
• Yamaha 70 HP F70LA — Inline 4-cyl, lightweight design. Excellent power-to-weight. Suits 18-20 foot performance fishing boats.
• Yamaha 75 HP F75LB — Robust 4-stroke. Strong low-end torque for heavier boats. ~152 kg.

High-Output Yamaha Outboards

• Yamaha 90 HP F90JB — 1596cc inline 4-cyl 4-stroke. Electric start, power trim/tilt. Displacement model for center consoles and heavier bay boats. ~160 kg.
• Yamaha 90 HP F90LB — Long shaft, same proven platform. Excellent reliability record.
• Yamaha 90 HP F90XB — Extra-long shaft. For high-transom offshore boats and performance hulls.
• Yamaha 90 HP VF90LA V MAX SHO — V MAX SHO performance engine. Higher-winding design with exceptional mid-range torque and top-end speed. The choice for tournament anglers and performance boaters.

Tohatsu Outboard Motors

As outboard motor dealers for Tohatsu, we supply the full range from 2.5 HP to 250 HP. Tohatsu has been manufacturing outboard engines since 1922 and their product quality speaks for itself in commercial and recreational applications globally.

Key reasons to buy Tohatsu through us as your outboard motor dealers:

• 5-year warranty on recreational models — best-in-class coverage
• Lightest engines in class across most HP ranges
• Full range from 2.5 HP portable to 250 HP V6 offshore motor
• Competitive pricing compared to premium brands
• Proven reliability in commercial settings worldwide

Read our detailed Tohatsu outboard motors guide for specs and full model breakdowns. Or browse our marine outboard engines overview for a full cross-brand comparison.

How Online Outboard Motor Dealers Work vs. Local Dealers

There’s a real difference between buying from a local authorized dealer and buying from outboard motor dealers online. Both have advantages; the key is knowing what you’re getting.

Local authorized dealers offer:

• In-person inspection and test before purchase
• Local warranty service
• Rigging and installation support
• Ongoing parts and service relationship

Online outboard motor dealers like SH Continental Marine offer:

• Access to inventory that isn’t available locally
• Competitive pricing without local dealer markup
• Shipping to regions where authorized dealers are scarce or nonexistent
• Flexibility on specific configurations and models

For buyers in regions with well-developed dealer networks, local purchase often makes sense if pricing is reasonable. For buyers in regions where outboard availability is limited, pricing is inflated by local monopolies, or specific models simply aren’t stocked locally — buying through online outboard motor dealers like us is frequently the only practical option.

Questions to Ask Outboard Motor Dealers Before Buying

Before you commit to any outboard motor dealer, ask these questions:

1. Is this engine new or reconditioned? Get confirmation in writing.
2. What warranty applies and how is it administered? For international buyers especially, warranty service logistics matter.
3. Who manufactures this engine? For any brand, confirm the manufacturer is what they claim.
4. What is the total landed cost to my location? Get shipping and applicable customs figures before committing.
5. What are your payment terms and what happens if the engine arrives damaged? Understand the recourse process.
6. Do you have customer references or verifiable transaction history? Reputable outboard motor dealers can point to their track record.

At SH Continental Marine, we’re happy to answer all of these. If a dealer won’t, or hedges on answers, that tells you what you need to know.

Shipping Outboard Motors Worldwide — What’s Involved

International shipping of outboard motors is not the same as shipping a small package. These are large, heavy, and classified as hazardous goods because they contain or are designed to contain fuel. That means specialized freight arrangements, proper documentation, and experience navigating customs in different markets.

As outboard motor dealers with global shipping experience, we handle:

• Freight classification and hazmat documentation
• Commercial invoices and export documentation
• Coordination with freight forwarders experienced in marine goods
• Guidance on import requirements for your destination market

We’ve shipped to customers in dozens of countries. If you’re in a location with unusual import requirements or limited logistics infrastructure, let us know — we’ve likely dealt with similar situations before.

Repowering Your Boat — How We Help

One of the most common reasons people contact outboard motor dealers is to repower an existing boat. The old engine has either given out, reached the end of its practical life, or simply doesn’t produce the performance you need anymore.

Repowering correctly requires matching the new engine to the boat’s specifications — transom height, maximum HP rating, weight capacity, and whether the boat is rigged for tiller or remote control. Get any of these wrong and you either have a poorly performing setup or a safety problem.

When you contact us about repowering, tell us:

• The make, model, and year of your boat
• The transom height in inches
• The current engine and why you’re replacing it
• Your typical use (fishing, cruising, offshore, freshwater, saltwater)
• Your performance priorities (speed, fuel economy, durability)

We’ll help you identify the right engine from our inventory as outboard motor dealers and make sure you’re getting the correct shaft length, control configuration, and horsepower for your application.

Also check our guide on outboard boat engines for a deeper look at matching HP to hull type, and boat engines for sale for a broader overview of our inventory and buying process.

Why SH Continental Marine as Your Outboard Motor Dealers

We’ve been in this business long enough to know that one successful transaction is not enough — the goal is to be the outboard motor dealer you come back to and recommend to other boaters. Here’s what we deliver:

• Genuine new inventory — Every engine we sell is new. No rebuilt units, no grey market product, no uncertainty.
• Global reach — We ship to customers worldwide. Whether you’re in the UK, Singapore, Brazil, Nigeria, or the Philippines, we can get you an engine.
• Honest advice — We’ll tell you if the engine you’re looking at isn’t the right fit, and we’ll suggest the one that is.
• Responsive communication — We answer questions. Not with automated replies, with real answers from people who know the product.
• Post-purchase support — Questions after delivery? We don’t disappear once the payment clears.

Browse our full outboard motor inventory or contact us directly to discuss your needs. We’re genuine outboard motor dealers who take the responsibility of that title seriously.

For industry context on outboard motor dealer standards and marine equipment certification, you can refer to the National Marine Manufacturers Association for North American standards, and the ICOMIA for international marine industry benchmarks. Both organizations set the baseline that reputable outboard motor dealers operate within.